Puravankara Provident Welworth City Bangalore, Affordable Homes by PuravankaraProvident Housing Ltd, a wholly-owned subsidiary of Puravankara Projects, has launched its affordable housing project in Bangalore.

Welworth City is its second project in the country; the first project was announced in Chennai. The company is also exploring options in Hyderabad and Coimbatore.

Provident Welworth City in Bangalore is a Rs 480-crore project, which claims to offer “premium affordable housing” on Yelahanka Doddaballapur main road. Funds would be through promoters’ equity, construction finance and advance from clients.

The company has tied up a debt of Rs 200 crore for the project from SBI Capital and HUDCO. According to Mr Jayakar Jerome, IAS, Managing Director, Provident Housing, the company is also open to dilute 20 per cent stake at the project level. It is also looking at joint venture options for land ownership.

The company plans to launch Phase 1 of the project of over 1,000 apartments, this week. Prices start at Rs 14.90 lakh for 2-bedroom apartments and Rs 18.90 lakh for 3-bedroom apartments. There are 3,360 apartments in total; the structure promised is stilt plus eight floors.

Welworth City will have premium facilities such as play area, swimming pools, gyms, multi-purpose hall and super market, said the company. This comes at a time when the Government has announced that housing loans up to Rs 20 lakh will be available at a cheaper interest rate of 8 per cent. There is also a 1 per cent interest subsidy for affordable home buyers on Rs 10 lakh for the first year.

Mr Ashish Puravankara, Director, Puravankara Projects, said apartments from Provident Housing should not be confused with low-cost houses where quality, size of the apart­ments and amenities are compromised. Mr Jerome said, “Our objective is to cater to the middle class who just cannot afford the homes that are avail­able in the market today.”

For Booking and More details on Welworth City 

Call : +91-80-43428999 /  +91-80-25599975/79 /
Visit: www.providenthousing.com

Update :02-08-2009

Recession or not, there is no dearth of demand for good products offered at reasonable prices.


The huge number of people that turned up on Saturday at the project office at Provident Housing's Welworth City site proved the point. Welworth City, a 3,360 apartment affordable housing project, was opened for booking on Friday.

Provident (a wholly owned subsidiary of Puravankara Projects) is selling two and three BHK flats at a price ranging between Rs 14.90 lakh and 18.90 lakh on its project located on the Doddabalapur Main road. ( 20% Extra for Other Charges )

Explaining the rush to book flats, Provident Housing MD Jayakar Jerome( Former BDA Commissioner), said, "It is because Welworth City is the right choice for people of Bangalore to live a quality life, in a good location, with all the facilities and infrastructure made available to them."

Welworth City will also has facilities like cinema hall, police outpost and school which are necessary for living in comfort, pointed out the company.

Due to the new BIAL airport, there has been tremendous improvement in infrastructure facilities made available to the Yelahanka - Doddaballapur road. 

The roads have been widened, transportation facilities have been enhanced vastly in that area, the company said. In the first phase Provident will complete 1000 apartments for possession.

Source: Hindu Business Line and Deccan Herald