Sunday, June 17, 2007 7:38 PM
MyBangaloreProperty Services
India's 1st Real Estate TV Channel Launch in July!
Bangalore,
India, June 14, 2007 - India’s
first 24-hour premium TV Channel dedicated completely to real estate---is all
set to be launched next month. This was announced here by the channel’s
promoter, Mr Manoj Namburu, CMD of Alliance Group, a Rs.4400-crore enterprise.
He said though the channel was promoted by the Alliance Group, it was of and
for the real estate sector at large. Alliance Group is a Rs4400 crore
real estate enterprise with projects in Bangalore,
Chennai, Hyderabad, Coimbatore
and Mysore.
The pan-India English-language channel, he said, was being put
together under the advice and guidance of well-known media personality, Sashi
Kumar, by a team of seasoned media professionals led by COO, T.K. Vibhaker. As
the channel involving an investment outlay of Rs 100 crore will exclusively
offer real estate related programmes, its launch will mark yet another first by
the IT Capital of India.
It will provide comprehensive, latest and authentic updates on
all aspects of real estate, including infrastructure, to viewers all over the
country, the south and south-east Asian region and Gulf states where there is a
strong NRI presence, Mr Namburu said.
With news bureaus and state-of-the-art studios in Mumbai,
Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata, a wide
information-gathering network across India, and a dedicated research and
analysis facility in Delhi, Real Estate TV will be the one-stop shop for
anything and everything connected with this industry and the large number of
other industries connected to it, says Mr Sashi Kumar.
By continually tracking and highlighting the significant
emerging trends in this important sector, the niche channel, he said, will
become the most authoritative and sought-after source for real estate
information and analysis.
COO T.K. Vibhaker expressed confidence that the channel would
break even in a relatively short time as there were as many as 261 industries
directly connected to the real estate industry, which itself had now emerged as
the largest advertiser. The free-to-air channel will be available on cable as
well as the DTH platforms across the country.
Its main studio in Bangalore,
he said, was being manned by hand-picked media professionals with proven
track-record as were its studios in other metros of the country. Real Estate TV
will put out 16 top of the hour ‘Realty Check’ programmes live in English every
day.
Most of the channel’s key programmes have been innovatively
designed to showcase Indian real estate as never before and provide unique
infotainment of a high order. The programming is geared to meet the
expectations and tastes of the players in the sector as well as the common
householder.
Ajit Bhaskaran, a media professional with a 15-year track
record, is the Creative Head of Real Estate TV. Pankaj Saxena, a TV producer
and programmer with over 20 years’ experience, is Head - Programming &
Production. M. K. Shankar, a senior journalist with over 25 years of
international experience is the channel’s News Editor.
Source: Indian
Real Estate news by
INRnews.com
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