Hyderabad-based dairy products firm, Heritage Foods announed plans to set up at least 30 retail stories under the brand - `Fresh@` - by the end of 2007 in Bangalore, a part of it Rs 1.5 billion plan to invest in retail operations in South India, reports Business Standard.
On Thursday, the firm announced,  opening of retail stores in Indiranagar, Jayanagar and Basaveshwaranagar localities of the city.

Nearly 40% of the space dedicated to fresh fruits and vegetables, rest will go towards daily home needs. It is also launching stores in Chennai.

The company, intends to have 100 stores equally distributed in Hyderabad, Bangalore and Chennai by the end of 2007, holding considerations expanding to tier two cities.

The firm launched free home delivery service through its Heritage milk agents. A dedicated call centre and an e-portal will be launched to bring the convenience of shopping to the customers` doorstep.

Heritage Retail, procures vegetables and fruits from farmers in Chittoor district (Andhra Pradesh), Karnataka and Tamil Nadu.

Source:Source: IRIS NEWS DIGEST (30 March 2007)

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